Yokohama Gets Ready for Some Football

(Akron/Tire Review) Yokohama Tire Corp. is gearing up for the coming pro and college football seasons, announced promotion deals with three NFL teams and two college squads.

According to Dan King, Yokohama vice president of sales, the tiremaker is partnering with the Atlanta Falcons, Baltimore Ravens and Cleveland Browns, and the UCLA Bruins and USC Trojans in the promotional effort.

King said Yokohama will sponsor the teams and hold dealer-driven promotions, including a jersey giveaway where Yokohama dealers would offer free, authentic replica team jerseys to every customer who buys four tires.

In addition, the program will include in-stadium signage, product displays and events at the stadiums, as well as radio spots, presence on the teams' Web sites and newsletters, and other activities.